Truth in advertising

My wife was flipping through a local coupon/sales publication when she came across an ad for Revolution Remodeling, a local company that does your home remodeling projects. But here's the brilliant part, blazoned across the top of the ad:

"In a time of universal deceit, telling the truth is a revolutionary act"
-George Orwell

Orwell's not rolling over in his grave so much as puzzling in it. But I bet the work Revolution Remodeling does is double plus good.